This is a campaign I worked on recently for Gillette in London with AMV BBDO. Gillette partnered up with the popular Movember Foundation to promote their latest razor and of course to raise awareness for men’s health issues. The creative on this is brilliant and full of cheeky British humor. The creatives wanted a vintage, 30’s, 40’s and 50’s style of photography to support the vintage look to the ads. I did a bit of research to define each era and the style of lighting, but having assisted a portrait photographer early in my career (late 70’s) who’s lighting style was similar it wasn’t a stretch to come up with a game plan for this. We had some great talent and of course wardrobe, hair and makeup were exceptional. The folks at AMV BBDO are wonderful , very creative and a real pleasure to work with. This is a great town to shoot in… awesome rental studios and support personnel from assistants to studio staff.